Chevy S-10 commercial done with Terry C. Windell of Boss Film Studios showing old model year changing into new model year Chevy S-10 pick-up truck hulk-style. Major location, stage, live effects and CGI commercial. Craig was Sr. V.P. Executive Producer for Campbell-Ewald, Warren, Michigan. The location shoot was like a military maneuver with helicopters (filming and lifting) and many water craft including house boats as location productions offices. Lake Powell.
Filmed in San Pedro, CA using real and former Navy Seals showing them performing off-duty tasks and extra training sessions with Chevy truck.
Over 10,000 steel ball bearings were dropped from an overhead rig to prove that the chip-resistant paint finish on the Chevy S-10 Blazer would not chip. AMCI Testing was there to verify the demo as true. Used a lot of crew with hockey sticks and magnets to round up the ball bearings for each new take.
Campbell-Ewald Detroit Senior V.P. Executive Producer Craig MacGowan produced this amazing and powerful public service commercial promoting the United Nations Earth Summit in Rio de Janeiro, Brazil, (UN and Coca-Cola), featuring students from the United Nations School from all over the world. In their own words they expressed their concerns for the health of the earth in most meaningful ways.
Filmed at the United Nations in New York this is one of Craig’s favorite commercials and messages.
Produced and Directed by Craig MacGowan (DMB&B/D’Arcy Advertising) this commercial was filmed at Edwards Air Force Base in California on the Rogers Dry Lake Bed (where Shuttles land) and documented the history-making breaking of the sound barrier on land by the Budweiser sponsored rocket car of Hal Needham and Bill Frederick. The rocket car was driven by famous stunt driver Stan Barrett. It took several attempts but finally a side-winder missile was added to the rocket cone to give that extra blast to break the sound barrier officially tracked by the Air Force at 739 mph. The car’s rear wheels lifted off the ground for nearly 1,000 feet and landed exactly together. If they hadn’t, that would have been the end of the rocket car and Barrett. Even Chuck Yeager, Lt. General USAF Ret., was there to congratulate Barrett and Neadham and even flew his own plane to bring a new rocket cone from Long Beach for the final run. Yeager broke the sound barrier in 1947 over the same spot where Barrett and the Budweiser Rocket Car did it in 1979. This was just one of the many adrenalin pumping commercials Craig produced for Budweiser including race cars, hydroplanes, jet boats, Baja trucks, balloons and let’s not forget the world famous Budweiser Clydesdales!